Tuesday, February 23, 2016

CHI en Espanol | Farouk Systems

** This is a sponsored post in collaboration with Farouk Systems and Lopez Marketing. **

Blogger life lately has been so much fun! Recently I joined my fellow Houston Latina Bloggers in a wonderful campaign with Farouk Systems “CHI en Español” and as part of our campaign we were invited to visit the Farouk headquarters! {insert happy dance here}

Why CHI en Español? Farouk Systems has been a major player in Hispanic community for quite some time and let me tell you from the moment you walk to the front desk to the tour through the warehouse you get a sense of this right away.
The Farouk Company provides jobs for about 2000 employees the majority of these employees are Hispanic. We saw many Hispanic ladies and gentlemen driving the forklift through this warehouse, they were in the offices and they are part of the CHI Academy.

I believe in backing up a company or product that I really do use in my crazy daily life and if you are like me at some point in my life I’ve used CHI (Farouk Products).  I remember being a teenager and just gushing over the latest and greatest flat iron CHI had to offer; and hoarding my Biosilk© like you hoard water during a hurricane!! As I’ve grown up I’ve tried different products just like anyone else, about four years ago I went through two different flat irons that died way before I felt they had done their job. So, I bought a new CHI flat iron and I haven’t looked back since. It’s my go to styling tool almost every day… but what if my tour disappointed? I was weary to go through with our tour and come back disappointed.
My very own go to - CHI G2
Disappointed I was not! The most honest thing I can tell you about my feelings after the tour is that they have a customer for life! I may not be famous and my opinion may not be a big deal but as a voice for women and Latina women at that, I was impressed with everything I saw and learned during our tour.
Words that were repeated during our tour – quality, health for your hair in every aspect from designing styling tools to hair products, opportunities for the community, investing in organizations and keeping their customers best interest at the forefront.
Did you know??
·         Farouk decided to not renew their contract with Miss Universe contest when the respect for Latino’s was in question?

·         Farouk has been breaking ground since 1987 being the first company to have an Ammonia free hair color? That’s not all, very soon you will see an even more environmentally focused company.

·         The CHI Academy believes in empowering stylist by not only allowing for someone to aCHIeve their license but also by earning an associate’s degree in the process, so continuing your education is always an option. (You might want to get a business degree to go that beautifully awesome saloon you are dreaming of having one day!)

·         2016 is going to be an awesome year for Farouk (sorry most of its top secret…) but keep on the lookout for new products, new style and more awesomeness!

Picture provided by CHI en Español
At the end of our tour we sat down for lunch with Basim Shami, CEO of Farouk Systems, himself. He answered all the questions we could throw at him, he gave us background information, and expressed his true passion with us about an hour later I was mostly impressed that this amazing man leading a company that is known around the world was still talking to a bunch of crazy Latinas. He was at ease and was ready to share all kinds of information while making us laugh.  He personally continued the tour and you could see how proud he truly is when it comes to the work his employees do at Farouk Systems. It was a wonderful experience and I am so glad I didn’t miss out on this opportunity. I got a pretty cool swag bad of goodies – I’ll fill you in on those soon!

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